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DON'T GET BLINDSIDED BY DIRECTV
A competitive campaign targeted towards NFL fans, that brought to light all the sneaky fees and contractual obligations hidden in DirecTV's Sunday Ticket package. It was, ahem, impactful — to say the least, as it significantly affected sales numbers for both our client (way up) and our competition (quite the opposite).
Channels: Broadcast, Pre-Roll Video, Digital, Social, Print, OOH, Radio, Direct Mail