creative director | copywriter
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XFINITY Sports: The XFINITY Couch

THE BEST SEAT IN THE HOUSE IS IN YOUR HOUSE

A 360 effort that established XFINITY as the leader in live sports. We traveled to 13 stadiums around the country, giving real fans a front row seat to their favorite teams. The result was an award-winning campaign that led directly to unprecedented growth from new and current subscribers alike.

Channels: Broadcast, Digital, Social, Print, OOH, Radio, Promotions, Experiential, Direct Mail